CONCEPTUAL BASES OF STRATEGIC GOVERNANCE OF THE BUSINESS OF THE COMMERCIAL BANK

DOI: 10.36871 / EK.UP.PR2020.04.01.014
UDC 336.01

Authors

E. V. PISAREVA
ROSTOV STATE ECONOMIC UNIVERSITY (RINH), ROSTOV-ON-DON, RUSSIA
E. I. SHEVCHENKO
DON STATE TECHNICAL UNIVERSITY, ROSTOV-ON-DON, RUSSIA

Abstract

The article discusses the conceptual foundations of the strategic management of the bank as a set of basic provisions and approaches, allowing to reveal the content of strategic processes and the essence of the enterprise. Based on the identified strategic management problems in credit organizations, recommendations are given on promoting banking services and effective interaction with customers.

Keywords

commercial bank, strategic management, banking strategy, banking service, remote channel, mobile channel.