CONFIDENCE LEVEL ASSESSMENT METHODOLOGY UNDER THE INTERACTION BETWEEN UNIVERSITY AND BUSINESS STRUCTURES

DOI: 10.36871 / EK.UP.PR2020.04.01.003
UDC 330.1

Authors

T.V. TERENTIEVA, T.V. VARKULEVICH, N.R. PASHUK
VLADIVOSTOK STATE UNIVERSITY OF ECONOMICS AND SERVICE, VLADIVOSTOK, RUSSIA

Abstract

Trust is an integral element of effective cooperation between economic entities, which is due to a reduction in transaction costs, time savings, an increase in the quality of products and services when building communication between potential partners. Particularly relevant is the problem of lack of business confidence in universities. Based on the literature analysis carried out by the authors, a methodology has been developed to assess the level of business confidence in universities. The main goal of the proposed methodology is a comprehensive assessment of the trust necessary for making managerial decisions by both the university and business.

Keywords

university, business structure, trust, economics, methodology, assessment, expert survey, hierarchy analysis method.