BASIC ADVANTAGES OF FUNCTIONING OF THE SYSTEM OF DIRECT CONDUCT OF GOODS FROM THE PRODUCER TO THE CONSUMER UNDER THE CONDITIONS OF DIGITAL ECONOMY

DOI: 10.36871 / EK.UP.PR2020.04.01.005
UDC 338.242

Authors

I. A. SLOBODYAK
IRKUTSK NATIONAL RESEARCH TECHNICAL UNIVERSITY, IRKUTSK, RUSSIA
P.V. ANTIPINA
BAIKAL STATE UNIVERSITY, IRKUTSK, RUSSIA

Abstract

The article presents the author’s view of organizing a business in the context of the widespread dissemination of digital technology and the expansion of electronic commerce. It is proved that today there are no significant obstacles to direct commercial relations between producer and consumer, and the expansion of the digital economy will contribute to this process. An approach is proposed for a comparative assessment of the effectiveness of direct and indirect commercial ties.

Keywords

direct commercial communication, indirect commercial communication, "digitalization", electronic commerce, economic effect.