MANAGEMENT OF ASSORTMENT DIVERSIFICATION OF AGRICULTURAL EXPORT IN THE CONDITIONS OF IMPORT SUBSTITUTION

DOI: 10.36871 / EK.UP.PR2020.04.01.008
UDC 338.24

Authors

S.V. GENERALOVA, I. B. KONSTANTINOV
POVOLZH INSTITUTE OF MANAGEMENT P.A. STOLYPINA - BRANCH OF THE RUSSIAN ACADEMY OF PEOPLE'S ECONOMY AND STATE SERVICE UNDER THE PRESIDENT OF THE RUSSIAN FEDERATION, SARATOV, RUSSIA

Abstract

The article discusses the essence of assortment diversification of agri-food exports. It is noted that the diversification of exports is inextricably linked with the diversification of the national economy. Attention is drawn to the fact that the import substitution policy largely contributes to the diversification of exports. It is concluded: due to the fact that Russia mainly exports low-value-added products, it is necessary to develop a strategy for managing assortment diversification of exports to increase its profitability.

Keywords

assortment diversification, export, agri-food complex, import substitution.