COMPETITIVENESS OF COOPERATIVE ORGANIZATIONS IN THE FIELD OF TRADE: DIRECTION OF RESEARCH

DOI: 10.36871/ek.up.p.r.2020.09.01.012
UDC 334.735

Authors

E. S. MAKAROVA,
Candidate of Economic Sciences, Associate Professor of the Department of Economics and Innovation, Kazan Cooperative Institute (Branch), Russian University of Cooperation, Kazan, Russia
Ya. F. NASHIRVANOVA,
Candidate of Economic Sciences, Associate Professor of the Department of Economics and Innovation, Kazan Cooperative Institute (Branch), Russian University of Cooperation, Kazan, Russia
E. A. GATINA,
Candidate of Economic Sciences, Associate Professor of the Department of Management, University of Management of the Tatar Institute of Business Assistance “TISBI”, Kazan, Russia

Abstract

The article is devoted to the study of approaches to assessing the competitiveness of cooperative trade organizations. In the face of increasing competition, cooperative trade organizations have to compete not only with private stores, but also with large retail chains that continue to expand into rural areas. Based on the available approaches to assessing competitiveness, the authors proposed a methodology for a comprehensive assessment of external and internal competitiveness, which allows to analyze various aspects, approaches to determining competitive advantages, including the opinion of buyers and an expert approach.

Keywords

competitiveness, cooperation, cooperative organizations, trade.