DOI: 10.36871/ek.up.p.r.2020.09.01.010
UDC 334.7
Authors
R. V. KAMANINA,
Candidate of Economic Sciences, Associate Professor of the Department
of Commerce and Trade, Moscow Finance
and Industry University “Synergy”,
Moscow, Russia
A. I. NIMETS,
Student, Moscow Finance and Industry
University “Synergy”,
Moscow, Russia
Abstract
Modern trends in the progress of society put small business in a framework when there is a need to grow rapidly and comply with new standards of the business world. The existence of a small business depends on how thoroughly, efficiently and up-to-date it is possible to track the incoming information about the markets and goods with which the business works. The authors argue that providing business with information resources is one of the most important aspects for the successful operation of trade enterprises and increasing their efficiency. For this, this article analyzes the main information systems in trade and the benefits of digitalization. It is information technology that can provide a strategic competitive advantage. In conclusion, the authors make specific proposals for information technology management in small business.
Keywords
information technology, small business, digitalization, digital channels, competitiveness, integration.
