DOI: 10.36871/ek.up.p.r.2021.07.02.011
UDC 339.13

Authors

G. N. LAVROVA,
Candidate of Pedagogical Sciences, Associate Professor of Management and Marketing of the Vladimir State University, Vladimir, Russia
L. T. MELIKYAN,
Student of Vladimir State University, Vladimir, Russia

Abstract

The article presents the results of the analysis of the market of dental services in Vladimir. A competitive assessment of dental institutions is given according to a number of simple criteria. A SWOT analysis was carried out, the main problems faced by entrepreneurs and the possibilities of their strategic development, adaptation to changing economic conditions of the market were identified.

Keywords

market, dental service, analysis, assessment, competitiveness.