MARKETING AS A DRIVER OF COMPETITION DEVELOPMENT IN THE REGIONAL ECONOMY

DOI: 10.36871/ek.up.p.r.2021.07.02.016
UDC 339.137.2

Authors

Yu. A. DMITRIEV,
Doctor of Economics, Professor, Vladimir State University named after Alexander Grigoryevich and Nikolai Grigoryevich Stoletovs, Vladimir, Russia
S. N. MAMEDOV,
Candidate of Legal Sciences, Associate Professor, Vladimir State University named after Alexander Grigoryevich and Nikolai Grigoryevich Stoletovs, Vladimir, Russia
A. S. VILKOV,
Postgraduate Student of the Department of Management and Marketing, Vladimir State University named after Alexander Grigoryevich and Nikolai Grigoryevich Stoletovs, Vladimir, Russia

Abstract

The article examines marketing and its role in the development of the regional economy, the use of marketing tools for an accelerated exit from the crisis.

Keywords

competition, marketing strategy, regional development, regional marketing.