UDC 338.138
DOI: 10.36871/ek.up.p.r.2021.10.01.010
Authors
Zarina H. Bekmurzaeva
Polina K. Panovskaya
North-Ossetian State University named after K. L. Khetagurov,
Vladikavkaz, Russia
Abstract
Thousands of brands in the modern digital market do not have coverage and do not receive feedback from users of social networks. This problem is faced not only by "beginners" of the digital market, but also by experienced entrepreneurs. This article highlights the advantages of such a promotion format as video advertising. As an example of the effectiveness of video as an advertising format, statistical data of US Internet users, the specification of advertising in social networks, as well as tips on the correct creation of video ads are given.
Keywords
marketing, advertising, video advertising, social network, promotion, Instagram
