UDC 338.534
DOI: 10.36871/ek.up.p.r.2021.10.01.006
Authors
Inna V. Goryanskaya
Russian University of Transport,
Moscow, Russia
Abstract
The article offers a description of various approaches to optimizing the prices of purchased products, describes the tools for determining the degree of influence of the prices of purchased products on the costs of the company, offers a multifactorial analysis of the impact of the chosen pricing strategy on the preservation of its competitive advantages. The aim of the study is to develop an improved methodological tool for choosing the optimal pricing strategy and assessing the impact of the prices of purchased products on maintaining the competitive advantages of cost dominance.
Keywords
balance, economic interest, parity price, pricing strategy, competitive advantage, cost dominance, formula pricing.
