UDC 005.336.4
DOI: 10.36871/ek.up.p.r.2021.11.01.002
Authors
Edward N. Ozhiganov
Rostisvav A. Chursin
Odintsovo Branch of the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation, Moscow, Russia
Abstract
Interest in the innovation of business models of companies in scientific research and man-agement practice has grown significantly over the past decade. It is critically important to analyze and understand the structure of the business model and its changes caused by strategic initiatives. Currently available approaches do not provide reliable guidelines, especially in uncertain and highly unstable situations associ-ated with rapid technological development. The approach presented in the article is based on the methodology of system modeling, which presents business models as complex systems with dynamic interdependencies, where intellectual capital plays a key role.
Keywords
innovation, business model, intellectual capital, system dynamics, strategy, competitive ad-vantage.
