UDC 330.101 (073)
DOI: 10.36871/ek.up.p.r.2021.11.05.020
Authors
Ruslan G. Mamedov,
Petr S. Scherbachenko,
Financial University under the Government of the Russian Federation, Moscow, Russia
Abstract
This article consist of the main approaches of the foreign sports industry to corporate social responsibility that are currently used. The work reveals the content of the concept of corporate social respon-sibility, its role in modern society and development prospects. Much attention is paid to the description of corporate social responsibility in the sports industry. The relevance of the study is due to the growing interest of society both in social responsibility and in sports. American and European views on CSR were chosen as a comparison. A detailed analysis of the material leads the author to the conclusion that corporate social responsibility today is an integral part of foreign leagues, associations and clubs.
Keywords
corporate social responsibility, society, sports industry, charity, fans, media, development.
