UDC 08.00.10
DOI: 10.36871/ek.up.p.r.2021.12.02.008
Authors
E. I. Nurgalieva,
Financial University under the Government of the Russian Federation, Moscow, Russia
Abstract
The article analyzes modern concepts of intangible assets’ value creation: “Intangible value chain” by G. Ahonen and “Value creation mixer” by R. Normann and R. Ramirez. Based on the results of identifying the advantages and disadvantages of these concepts, the author's concept of value creation “Value creation funnel” is proposed.
Keywords
value, concept,value creation, intangible assets, intellectual capital, human capital.