UDC 001.895
DOI: 10.36871/ek.up.p.r.2021.12.06.013
Authors
Alyona I. Kuznetsova
Vyatka State University,
Kirov, Russia
Abstract
The article discusses the role of innovation in the sanatorium industry. The purpose of the study is to find out whether there is a connection between the use of innovations by an enterprise and its competitiveness in the market of spa services. The analysis of the revenue of sanatorium-resort organizations of the Kirov region was carried out to determine the market share, market sector and create its competitive map.
Keywords
innovation, tertiary industry, sanatorium service, sanatorium industry.
