ANALYSIS OF GROUPS OF COMPETITIVENESS INDICATORS

UDC 338.001.36
DOI: 10.36871/ek.up.p.r.2022.02.01.006

Authors

A. A. Kozlova
Krasnodar Branch of the Plekhanov Russian University of Economics, Krasnodar, Russia

Abstract

This article covers the topic of the analysis of groups of indicators of competitiveness of the product (chips of natural potato flavor "Dorblu cheese") of the company Bon Giorno. The article presents the calculation of weighting coefficients, which is made by two methods such as: the method of point estimation and the expert method. Seven expert groups took part in determining the evaluation of consumer properties and quality indicators of the goods. In the course of the study, the following recommendations were made: to improve the product quality level, to expand the consumer segment, to increase the company's competitive growth in the market. And also the main groups of factors influencing the consumer's decision to purchase goods were determined, as it is the buyers who form the demand for one or another product in the market.

Keywords

weighting factor, competitiveness indicators, consumer segment, quality indicators, consumer properties, competitive growth.