UDC 658
DOI: 10.36871/ek.up.p.r.2022.03.02.013

Authors

Maksim I. Maksimov,
Dasr’ya V. Yaskevich,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia

Abstract

This article reveals the importance of an effective and efficient decision-making process in a modern, actively developing and growing commercial organization. On the example of the analysis of the young digital marketing agency Go Mobile, the need for continual improvement of managerial innovations in the company in parallel with its growth is emphasized. The elements of the universal concept of making and implementing decisions in the company and tracking the results of this process are considered.

Keywords

innovation, decision management, decision making, business processes, digital marketing, modern company