UDC 338
DOI: 10.36871/ek.up.p.r.2022.03.02.017

Authors

Yulia E. Gurina,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia

Abstract

The consumption of services provided by Commercial Mechanisms (hereinafter referred to as CM) to end consumers in the humorous games market has decreased due to the decline of traditional media. The article discusses the problems of transforming business models in the context of digitalization and suggests measures for change.

Keywords

humorous games, commercial potential, market memory, business models, digitalization, content