UDC 338.12
DOI: 10.36871/ek.up.p.r.2022.03.02.018
Authors
Yulia E. Gurina,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Abstract
The article discusses an approach to understanding the life cycle of a product on the market of humorous games on the example of the Soyuz CM. The analysis of the main stages of CM development was carried out on the basis of market memory data and an economic and mathematical model was drawn up to determine the best moment for the implementation of modifications and updating of CM.
Keywords
humorous games, commercial potential, market memory, product life cycle, innovation.
