UDC 001.1
DOI: 10.36871/ek.up.p.r.2022.04.03.014

Authors

Maksim I. Maksimov,
Aleksandra Yu. Dormidontova,
Plekhanov Russian University of Economics, Moscow, Russia

Abstract

Any organization of the modern market faces high competition. It is no longer enough to accumulate only material capacities and meet the current needs of the client. It is important for the company to understand and anticipate what value it can provide to the client now and in the future, what competencies it needs to acquire or strengthen.
To become a market leader, it is extremely important to properly use and constantly develop intellectual capital. This concept is extensive and is gaining recognition and popularity among scientists and management professionals as an effective means of strengthening the competitiveness of the organization.
The article analyzes the intellectual capital system of the VkusVill grocery retail chain, as well as its strengths and weaknesses. Recommendations for the development of the organization are proposed and it is demonstrated how the management of intellectual capital affects the efficiency of the company.

Keywords

intellectual capital, development, personnel, turquoise organization, human capital.