UDC 502.131.1
DOI: 10.36871/ek.up.p.r.2022.04.03.002
Authors
Vladimir. V. Velikorossov,
S. I. Zinovatna,
A. V. Stavritskiy,
A. A. Skachek,
Plekhanov Russian University of Economics,
Moscow, Russia
Abstract
The article discusses the impact of the pandemic on the strategic plans of Russian companies and the analysis of mechanisms for adjusting the company’s strategic plans in a pandemic to ensure their sustainable development. At the stage of a crisis, enterprises and managers can take measures to establish schemes for preventing or containing the consequences of a crisis or disaster (epidemics, terrorist attacks, economic crises). Firms are generally unable to stop a crisis, but can identify a crisis in a timely manner and apply coping strategies to reduce risks. Integration of well-established theories of crisis management provides valuable information and the development of an appropriate conceptual framework that is applied in the management of enterprises during the COVID-19 pandemic.
Keywords
strategy, strategic plan, network structure, sustainability, supply chain, infocommunication technology.