UDC 331.1
DOI: 10.36871/ek.up.p.r.2022.04.04.008
Authors
Sofya S. Komarova,
Anatolii V. Kolesnikov,
Aleksandr S. Melnikov,
Plekhanov Russian University of Economics,
Moscow, Russia
Abstract
The relevance of the article is due to the increase in social responsibility of companies for their
employees recently. The purpose of this article is to develop and implement the HR strategy of Estee Lauder
(Russia).
Main research methods: analysis and synthesis of information, graphical and tabular representation of
data, qualitative method, interview. The existing strategies and policies of the enterprise are analyzed and
evaluated.
Keywords
HR strategy, HR policy, online store, system, HR management, human resource.
