UDC 338.47: 656.09
DOI: 10.36871/ek.up.p.r.2022.07.01.007
Authors
Alevtina A. Rayushkina
Volgograd State Technical University, Volgograd. Russia
Abstract
The article presents a generalized scheme of consumer loyalty of customers in relation to the innovative services of a motor transport company. The ways of contact of the largest motor transport companies in Russia with customers to consider their complaints and suggestions are considered. A scheme for evaluating consumer innovations is proposed on the example of a conditional motor transport enterprise X using the method of modeling structural equations.
Keywords
market of motor transport services, motor transport enterprise, competitiveness, target groups, contact audience.
