UDC 338.28
DOI: 10.36871/ek.up.p.r.2022.09.03.007
Authors
Svetlana G. Pyankova,
Ural State University of Economics, Ekaterinburg, Russia
Inna V. Mitrofanova,
Federal Research Centre the Southern Scientific Centre of the
Russian Academy of Sciences, Rostov-on-Don, Russia;
Volgograd State University, Volgograd, Russia
Olga T. Ergunova,
St. Petersburg Branch of the National Research
University Higher School of Economics),
St. Petersburg, Russia
Abstract
In conditions of uncertainty and aggravation of crises, which have serious consequences both for countries
and for individuals and economic entities, special attention is paid to the formation of social protection against crises.
In the article, the authors identify the main characteristics of crises and very important marketing models underlying
them in the formation and development of the domestic FoodNet market within the framework of national food security.
The authors pay special attention to the problems that arise with the local consequences of crises while ignoring
or downplaying their serious consequences in an emerging market. Discusses the main tasks and promising
directions for the development of the Russian FoodNet market within the framework of national food security. The
authors analyzed the main prerequisites, growth factors and barriers to the environmental safety of the Russian
FoodNet market for the period up to 2030.
In the review, special attention is paid to American domestic and foreign anti-crisis management experience in
the coverage of the observation of a smart developed economy XNUMX as the basis for the formation of the FoodNet
market in the Russian Federation. The article formulates recommendations for transforming the heritage of the agroindustrial
complex and the formation of a high-tech FoodNet market in the field of such global challenges as rapid
population growth when resources are depleted, climate change, a pandemic, the transfer of urbanization processes.
Keywords
management, strategic management, FoodNet market, national food security, challenge, agriculture 4.0, scientific and technological development
