UDC 339.3
DOI: 10.36871/ek.up.p.r.2023.03.02.012

Authors

Irina S. Lebedeva,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia

Abstract

The article examines the fundamental differences between economic analysis and business analytics in the context of their role in the management of a trade organization, reveals the concept of business analytics as a new generation of analytical work in the trade business with its inherent innovative techniques and approaches.

Keywords

economic analysis, business analytics, indicator, evaluation, performance, information base.