UDC 330.1
DOI: 10.36871/ek.up.p.r.2023.03.02.017

Authors

Tatyana V. Pankina,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia

Abstract

This article examines the problems of using price promotion tools in retail trade, and also examines the issues of evaluating the effectiveness of using these tools at the stages before and after the implementation of the incentive measure. The issues of determining criteria and factors affecting the reliability of the assessment and approaches to minimizing errors are also considered.

Keywords

retail trade, price promotion, sale, discount, evaluation, effectiveness, price incentive method, behavior, consumer, attracting, buyer.