UDC 339.1
DOI: 10.36871/ek.up.p.r.2023.03.02.018
Authors
D. A. Sizova,
T. V. Sizova,
N. A. Volobuev,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Abstract
Retail trade is a dynamically developing sector of the economy largely due to increased competition, the process of globalization only intensifies competition between retail chains and other market participants. The correct application of the principles of merchandising allows you to reduce the cost of advertising and information activities within the walls of the store by placing goods in accordance with the behavior of the buyer. In the conditions of competition in the market, those trading enterprises that are well versed in the principles of merchandising and actively apply it, thereby promoting their business to a new, higher level, win.
Keywords
merchandising, competitiveness, store layout, product range, inventory, trading equipment.
