FEATURES OF THE MODERN DEVELOPMENT OF MARKETPLACES

UDC 339.16.012.23
DOI: 10.36871/ek.up.p.r.2023.03.02.019

Authors

Svetlana V. Panasenko,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Tatiana A. Mazunina,
Perm Institute (branch) Plekhanov Russian University of Economics, Perm, Russia

Abstract

The article points to the relevance of the study of electronic marketplace sites both in Russia and abroad, which is of particular importance during the intensification of digital transformation of trade, identifies key features of the modern development of marketplaces, presents the results of the survey of consumers of marketplaces carried out by the authors, formed conclusions on the development of marketplaces with taking in to account the results obtained.

Keywords

feature, modern, development, marketplace, online trade, sale, digitalization, economic sanction, import substitution.