UDC 339.372
DOI: 10.36871/ek.up.p.r.2023.03.02.021
Authors
Svetlana B. Ilyashenko,
Plekhanov Russian University of Economics,
Moscow, Russia
Elena Yu. Deputatova,
Russian Academy of National Economy and Public Service
under the President of the Russian Federation,
Moscow, Russia
Abstract
This article is devoted to the issues of characterization of the concept of “consumer extremism” in relation to the field of online commerce. It is emphasized that the problem of consumer extremism is being actualized due to the growth of the e-commerce market and the development of the quality of delivery service. The concept of consumer extremism is clarified, the difficulties of distinguishing unintentional behavior and consumer extremism are described, and some of its characteristic manifestations are described. It is revealed that consumer extremism has a dual side, when on the one hand it is a consequence of abuse of rights, while on the other hand it is used by the seller himself to characterize negative reviews of his own products, refusal to solve existing problems, harming competitors and their reputation. The article discusses specific cases of unfair behavior of buyers in online commerce, as well as possible ways to combat this phenomenon.
Keywords
retail, distance trading, online trading, consumer extremism, marketplace, consumer behavior.
