ASSESSMENT OF POTENTIAL CHANGES IN THE SUSTAINABILITY OF TRADE ORGANIZATIONS IN THE FOCUS OF E-COMMERCE

UDC 339.1
DOI: 10.36871/ek.up.p.r.2023.03.02.022

Authors

E. A. Krasilnikova,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia

Abstract

The development of institutions of the digital economy, ensuring the recovery of national economies are largely built on the basis of the sustainability of companies. Management mechanisms, taking into account the stability of the trading business, make it possible to strengthen the competitiveness of enterprises in the field of commodity circulation. The potential of a trade organization in the context of the ESG agenda is determined by economic, financial, social, environmental, and investment sustainability.
Focusing on the development of a methodology for managing the competitiveness of retail chains in the digital economy, the author highlights technological sustainability. The growth rate of e–commerce turnover in the world has grown significantly in two years: in 2022, the turnover amounted to more than 5,7 trillion US dollars – 9,7% more than the previous year. The volume of electronic commerce in the Russian Federation in 2022 amounted to 5 trillion rubles, which is more than a third higher than last year.

Keywords

e-commerce, sustability, trade organization, intra-industry trade index, trade complementarity index, import entropy index, export entropy index, import penetration index, trade intensity index, lean innovation.