ANALYSIS OF THE TRANSFORMATION OF RETAIL TRADE IN RUSSIA DUE TO THE REDISTRIBUTION OF FINANCIAL FLOWS IN THE DIGITAL ECONOMY

UDC: 336.71
DOI: 10.36871/ek.up.p.r.2023.03.04.002

Authors

V. Varagich
Moscow University of Finance and Law, Moscow, Russia

Abstract

The paper studies the dynamics of indicators of the structure of retail trade in Russia for 10 years. Due to the importance of this segment of the economy in terms of the formation of gross domestic product and employment, special attention is paid to the transformation of retail trade, taking into account the rapid development of digital technologies.
It is shown that the modification of retail trade is not due to the redistribution between food and non-food products, but due to new forms of communication with the buyer. The analysis of the index of entrepreneurial confidence in retail trade shows the stability of this parameter in Russia in the presence of multidirectional trends of a number of indicators in modern conditions.

Keywords

retail, digital technology, business confidence index, business activity, average check.