UDC 339.138
DOI: 10.36871/ek.up.p.r.2023.10.05.019
Authors
Antonina I. Ukhova,
South Ural State University, Chelyabinsk, Russia
Irina Yu. Okolnishnikova,
State University of Management, Moscow, Russia
Elena S. Petrenko,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Abstract
The article is devoted to marketing research and analysis of trends in the development of the global market of telematics transport and information systems in the post-pandemic period. The authors investigated the structure of the market, and also studied the projected dynamics of its growth for the period up to 2032. The key trends and factors contributing to the development of the market, as well as restraining its growth, are analyzed. The geographical distribution of the automotive telematics market has been studied and described, as well as the distribution by type of companies. The most relevant technologies for the market are investigated and estimated terms of their achievement of the productivity plateau are given. Based on the results of the analysis, the conclusion is made about the uneven development of innovative technologies in the transport telematics market and different deadlines for the release of key technologies to the productivity plateau.
Keywords
high-tech marketing, innovation marketing, marketing research, marketing analysis of markets, marketing, automotive good, service, transport telematics, management information system, world market, analysis.
