THE COMPANY’S BUSINESS MODEL AS AN ECOSYSTEM

UDC 334.01
DOI: 10.36871/ek.up.p.r.2023.10.05.003

Authors

Yulia S. Filina,
Anton D. Bezdelov,
Russian University of Economics named after G. V. Plekhanov, Moscow, Russia
Kulyanda K. Nurasheva,
Kazakh Academy of Sports and Tourism, Alma-Ata, Kazakhstan

Abstract

The purpose of the article is to develop and justify the effectiveness of changing the business model as a tool for crisis management. The object of this study is Este Plaza LLC, the subject is the transformation mechanisms of its business model and.
The scientific novelty of the study is to substantiate the effectiveness of the transformation of the company’s business model by entering marketplaces. Recommendations on the transformation of the business model of commercial organizations to attract more customers and improve the quality of their service in crisis conditions are proposed. The conclusion is made: the introduction of an updated business model will increase the competitiveness of the company and ensure effective crisis management. Access to marketplace platforms will allow the company to assume the function of the organizer of the ecosystem being created.

Keywords

ecosystem, marketing, internet platform, marketplace, market, cosmetics.