SERVICE DESIGN IN THE CREATIVE INDUSTRIES

UDC 338.48
DOI: 10.36871/ek.up.p.r.2023.11.02.023

Authors

Dmitry I. Burlov,
Northwestern Institute of Management of RANEPA, St. Petersburg, Russia; St. Petersburg University of Management Technologies and Economics, St. Petersburg, Russia
Vladimir A. Shamakhov,
Northwestern Institute of Management of RANEPA, St. Petersburg, Russia

Abstract

The article analyzes the theoretical aspects and practical application of service design in the context of the development of creative industries. The basic principles of service design for the creative sector of the economy are considered, such as user focus, collaboration, and iterative process. Particular attention is paid to the integration of service design into the tourism sector, which plays an important role in the growth of the creative economy. The potential of service design for creating unique tourist experiences, increasing competitiveness and stimulating industry development is shown. The conclusion is drawn about the importance of improving service design mechanisms for the growth of creative industries and related sectors of the economy.

Keywords

service design, service design, creative industries, creative industries, tourism, tourism industry, user experience, service design, user focus, collaboration, iterative process, prototyping, innovation, competitiveness, economic growth.