UDC 338.48
DOI: 10.36871/ek.up.p.r.2023.11.03.025
Authors
Marina A. Morozova,
Northwestern Institute of Management of RANEPA, St. Petersburg, Russia; Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia; St. Petersburg University of Management and Economics Technologies, Institute of Humanities and Social Sciences, St. Petersburg, Russia
Vladimir A. Shamakhov,
Alexander R. Yakovlev,
Northwestern Institute of Management of RANEPA, St. Petersburg, Russia
Abstract
This article emphasizes the importance of innovation in the context of the tourism industry, emphasizing
their role in its development and improvement. The article begins with a clear definition of innovation
and provides an extensive analysis of different types of innovation, including technological, sociocultural, and
environmental innovation.
The article also examines in detail how innovation is changing tourism services, analyzing the cycles of
innovation and the motives that motivate its emergence in this area. Particular attention is paid to technological
innovations such as artificial intelligence and virtual reality and their impact on tourism.
The article also examines methods of attracting consumers and increasing income in the tourism industry,
and also describes potential problems and challenges associated with the introduction of innovations in
this area. Research on tourism innovation is key to improving the quality of tourism services and meeting the
needs of modern travelers.
Keywords
Innovation, tourism development, technological innovation, sociocultural innovation, environmental innovation, artificial intelligence, virtual reality.
