UDC 339.138
DOI: 10.36871/ek.up.p.r.2023.12.01.009
Authors
Antonina I. Ukhova,
South Ural State University (NIU), Chelyabinsk, Russia
Irina Yu. Okolnishnikova,
State University of Management, Moscow, Russia
Elena S. Petrenko,
Plekhanov Russian University of Economics, Moscow, Russia
Abstract
The article is devoted to the study of the current state and key trends in the development of the world and Russian intellectual urban mobility markets. The authors considered the factors influencing the marketing of products and the development of key market segments, studied its trends and identified growth factors on a global scale. The article analyzes the features of the development of the intellectual urban mobility market in the country context, describes the trends and prospects for the development of the Russian market in the main product and service segments. The authors estimate the expected implementation period of key areas of digital mobility in Russia and other countries of the world, and also consider the trends in the development of segments of carsharing, kicksharing and public transport.
Keywords
marketing, high-tech marketing, innovation marketing, marketing research, marketing analysis of markets, market analysis of intelligent urban mobility, world market of intelligent urban mobility, Russian market of intelligent urban mobility, NTI “Autonet”.
