UDC 338.46
DOI: 10.36871/ek.up.p.r.2023.12.05.024
Authors
Irina Z. Glebova,
Federal State Budgetary Educational Institution of Higher Education «Donetsk
National University of Economics and Trade named after Mikhail Tugan-Baranovsky»,
Donetsk, Russian Federation
Abstract
The study of the scientific and methodological foundations of the development of neurobranding in the context of territory marketing indicates the need to consider scientifically based methods for the development of neurobranding of territories, the relevance of the formation of scientific provisions on the practical application of neurobranding technologies in the development of territories. The main methods of leading sciences (disciplines) are systematized, which are the basis for the development of neuromarketing and neurobranding and form the policy of functioning of system software products that ensure the organization of the activities of enterprises, organizations, institutions that ensure the development of territories. Along with neuroscience and the designated whole group of neuromedical (neuromedic-biological) disciplines, this complex of sciences that ensure the development of territories also includes applied neuroscience.
Keywords
neural network technologies, neuroeconomics, neurobranding, territory marketing, strategy, neurosystems, programs, digital technologies, scientific and methodological provisions.
