UDC 338.012
DOI: 10.36871/ek.up.p.r.2024.10.06.022
Authors
E. I. Sanamian,
Non-state educational private institution
of higher education “Moscow Financial and
Industrial University “Synergy”,
Moscow, Russia
Abstract
The purpose of the article is to conduct a marketing research of modern import substitution
trends from the point of view of identifying opportunities for substitution of sub-sanctioned imported products,
the most demanded by industrial enterprises of key sectors of the Russian Federation economy, which in turn
act as producers of products, services and technologies.
Tasks: to disclose the content of the essence of the interpretation of the concept of ‘import substitution’; to
assess the dependence of Russian industrial enterprises on the use of imported products in the time corridor
2022/2023 in accordance with their sectoral distribution and determine the degree of their dependence; to assess
the distribution of industries on the possible fragmentary or complete rejection of imported products in order
to replace them with domestic analogues and determine the degree of need of Russian industrial enterprises in
new domestic products; to assess the distribution of industrial enterprises by the level of potential for the implementation
of import substitution processes and to search for directions to meet the acute need of Russian industrial
enterprises in the sphere of substitution of sub-sanctioned industrial imports on the basis of the identified
channels of trade communications, acting as a powerful factor of influence on the Russian industry.
Results. The results of the market research revealed an extremely high and high degree of dependence
of Russian industrial enterprises on the use of sub-sanctioned import products necessary for the implementation
of the import substitution strategy, which in the aggregate amounted to 76% of the total number of all economic
entities by the end of 2023. The degree of dependence on the use of sub-sanctioned import products
increases in comparison with 2022. It should be noted that the results of the marketing research revealed a
high and medium degree of need of Russian industrial enterprises in domestic import-substituting analogues
comparable to foreign products: 75% of the total number of economic entities by the end of 2023. At the same
time, 68.75% of Russian industrial enterprises have a high and medium level of potential for the production of
import-substituting products. Therefore, the acceleration of import substitution processes is necessary. The
formation of significant economic and technological power of the Russian Federation under sanctions in order
to implement the import substitution strategy depends on the organisation of effective trade interaction with
friendly states that are members of the integration associations of BRICS, SCO, APEC countries and on the
organisation of effective trade interaction with the border territories of the People’s Republic of China.
Keywords
import substitution, formation of development conditions, trade communication channels, industrial enterprises, sub-sanctioned import products, trade interaction, friendly states.
