ANALYSIS OF GLOBALIZATION IN CONSIDERATION OF ADVANTAGES AND DISADVANTAGES OF THE MANUFACTURER

UDC 336.018 (045)
DOI: 10.36871/ek.up.p.r.2024.01.03.001

Authors

Elmira F. Amirova,
Kazan State Agrarian University, Institute of Economics; Kazan, Russian Federation. Kazan (Volga Region) Federal University, Institute of Management, Economics and Finance; Kazan, Russian Federation
Alexey M. Sinicin,
Kazan State Energy University, Kazan, Russian Federation
Adam S.-S. Khamzaev,
Grozny State Oil Technical University named after Academician M. D. Millionshchikov, Grozny, Russian Federation

Abstract

This paper examines the phenomenon of globalization from the manufacturer’s perspective and analyses its positive and negative aspects. The study focuses on the impact of globalization on the manufacturing sector and examines what advantages and disadvantages it brings to manufacturers under globalization. Topics such as economies of scale, synergies, geographical advantages and strength of market position in the context of globalization trends are examined. It also touches on competition, centralized management and flexibility of production strategies.

Keywords

globalization, manufacturer, economic growth, competitiveness, brands, segments, strategy.