INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO BUSINESS PROCESSES

UDC 336.018 (045)
DOI: 10.36871/ek.up.p.r.2024.01.03.002

Authors

Svetlana A. Zyryanova,
Moscow State University of Technology and Management named after K. G. Razumovsky (First Cossack University), Moscow, Russian Federation
Andrey A. Potapov,
Kazan State Energy University, Kazan, Russian Federation
Yakhita S. Islamgereeva,
Chechen State University named after A. A. Kadyrov, Grozny, Russian Federation

Abstract

The advent of artificial intelligence (AI) has ushered in a new era of transformation in various sectors of modern business. This article examines the growing integration of artificial intelligence into various organizational processes and its profound impact on business in various industries.
Enterprises are increasingly recognizing the potential of AI to improve operational efficiency, streamline decision-making processes and open new avenues for innovation. This integration covers a broad spectrum that includes data analytics, automation, machine learning and natural language processing. AI is being used to streamline routine tasks, enhance customer service, and create competitive advantage.
This article examines the real-world applications of AI in key areas such as marketing, customer service and supply chain management, and sheds light on how companies are using AI to make meaningful improvements and stay ahead in an increasingly dynamic marketplace.

Keywords

artificial intelligence (AI), privacy, integration, enterprise, innovation.