THE ROLE OF DIGITAL PLATFORMS IN THE MODERN ECONOMY: IMPACT ON MARKET STRUCTURES AND COMPETITIVENESS

UDC 338.2
DOI: 10.36871/ek.up.p.r.2024.01.06.018

Authors

Svetlana V. Markova,
Kazan Federal University, Kazan, Russian Federation
Lyalya V. Akhmetvaleeva,
Kazan State Energy University, Kazan, Russian Federation
Iman A. Alisultanova,
Grozny State Oil Technical University named after Academician M. D. Millionshchikov, Grozny, Russian Federation

Abstract

This article examines the effect of the introduction of digital platforms into economic systems. The rationale is given that they are not only the result of innovative development, but also its catalyst. Various types of digital platforms and the impact they have on the economy are considered. The world experience in the development of platform technologies is presented. Today, special attention is paid in Russia to the development of services provided through various digital platforms. Therefore, it is necessary to consider them as an integral part of the national economy and people’s lives.

Keywords

digital platforms, innovative technologies, platform economy, market structures, production efficiency, competitiveness.