INNOVATIVE TECHNOLOGIES AND THEIR IMPACT ON THE FORMATION OF NEW BUSINESS MODELS IN THE DIGITAL ECONOMY

UDC 336.018 (045)
DOI: 10.36871/ek.up.p.r.2024.02.04.016

Authors

Gulnara R. Murtazina,
Volga State University of Physical Culture, Sports and Tourism, Kazan, Russian Federation; University of Management “TISBI”, Kazan, Russian Federation
Alexey M. Sinicin,
Kazan State Energy University, Kazan, Russian Federation
Ekaterina N. Bykovskaya,
State University of Management, Moscow, Russian Federation

Abstract

In the context of digitalization of almost all human life processes, the transition to new business models is a natural process. Innovative technologies have become a catalyst in the transformation of business processes. This article examines the impact of new technologies on the formation of new models. At the same time, the main factors determining this process are identified. The reasons that do not allow increasing the speed of such changes are also considered. Additionally, artificial intelligence is cited as one of the main technologies of digital transition to new innovative business models.

Keywords

business model, innovation, artificial intelligence, digital economy, business process.