UDC 005, 331.108.26
DOI: 10.36871/ek.up.p.r.2024.03.04.021
Authors
Nina V. Borisova,
Federal State Budgetary Educational Institution of Higher Education “Kazan State
Institute of Culture”, Kazan, Russia
Abstract
The applied models of development in the socio-cultural sphere of personnel management
lost their relevance at the beginning of the XXI century with the entry of Russia into the reformed period. The sphere of culture has faced social democratization and the removal of restrictions in the policy of culture, and
the departure from the centralized management system in the field of culture has brought the relationship
between culture and the state, cultural organizations and personnel to a new level.
Personnel working in the cultural sphere do not perceive innovations, and the use of outdated management
methods hinder the development of an institutional nature. Russian citizens have become more
interested in foreign culture, there is a tendency to decrease interest in traditional domestic and world culture.
All these changes are accompanied by the decline of the Russian production of cultural goods and services.
Prestigious cultural institutions and institutions are trying to survive, but their results are not sustainable.
Modern conditions force us to switch to new methods of personnel management in order to effectively
develop the sphere of culture, Russian production and the country as a whole.
Keywords
cultural sphere, personnel management, modern approaches, methods of personnel management, team building.

