INSTITUTE OF SERVICES IN KNOWLEDGE ECONOMICS: PATTERNS OF FORMATION, POTENTIAL OF VIRTUAL INSTITUTIONAL AND MARKETING ENVIRONMENT, DEVELOPMENT CONCEPT

UDC 378: 338.46
DOI: 10.36871/ek.up.p.r.2024.03.05.015

Authors

Natalya Yu. Voziyanova,
Alexandra Yu. Deschenko,
Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky, Donetsk, DPR, Russia

Abstract

The article explores the theoretical foundations and genesis of the economics of knowledge and services. The features of industrial revolutions, the modern environment of the functioning of the economic entity, globalization aspects and laws of the formation of the institution of services in the knowledge economy are studied. The prerequisites for the institutionalization of the knowledge economy have been identified. The concept of development of services in the knowledge economy is proposed.

Keywords

knowledge economics, development, patterns, prerequisites, knowledge service, potential, institutional marketing environment, concept.