UDC 338.36
DOI: 10.36871/ek.up.p.r.2024.03.06.005

Authors

Natalya N. Trofimova,
St. Petersburg State University of Aerospace Instrumentation, St. Petersburg, Russia

Abstract

This article aims to analyze the key problems of corporate culture that organizations face in the era of digitalization. In addition, it focuses on a set of solutions that can help transform existing culture into serious organizational value. Suggested ways to create and maintain a high-performance culture in an organization.

Keywords

strategic management, personnel management, corporate culture, organizational management, business efficiency, digitalization, high performance culture.