UDC 339.16.012.23
DOI: 10.36871/ek.up.p.r.2024.05.03.007
Authors
Nikita V. Savelyev,
Alla N. Stolyarova,
Plekhanov Russian Economic University, Moscow, Russia
Abstract
The digitalization process has become an integral part of the development of all spheres of human life, and the economy is no exception. The transition of trade and technological processes, as well as other aspects of trade, to the online space not only shapes current market trends, but also sets the future development of trade enterprises. In this future, the key way to develop such enterprises is to realize their innovative potential. One of the most important methods for realizing this potential is distance trading, which includes a whole range of trade innovations.
Keywords
distance trading, digitalization, online trading, innovative development, innovative potential.
