UDC 338.36
DOI: 10.36871/ek.up.p.r.2024.05.05.013
Authors
Arthur S. Budagov,
Natalya N. Trofimova,
Saint-Petersburg State University of Aerospace
Instrumentation, St. Petersburg, Russia
Abstract
This article examines approaches to change management for digital transformation, highlighting its importance from a strategic management perspective. The benefits it offers to business development and the barriers organizations may face when developing and implementing change management strategies for digital transformation initiatives are assessed.
Keywords
strategic management, management methodology, efficiency, digital transformation.
