UDC 339.138
DOI: 10.36871/ek.up.p.r.2024.05.05.029
Authors
Mahmoud Alkhares,
Vladimir state University named after the Alexander Grigorievich and Nikolai
Grigorievich Stoletovs, Vladimir, Russian Federation
Abstract
Nowadays, email marketing is becoming an increasingly integral part of a successful business
strategy. It allows banks to effectively attract, retain and interact with customers, as well as increase their
brand awareness and promote their products and services in the online space. The article emphasizes that
email marketing is an essential tool to successfully compete in the modern banking industry.
This article examines the importance of electronic marketing in the modern era and its role in influencing
the profitability of banks in general, especially in the context of economic instability that Syria is experiencing.
The researcher proposes a methodology for assessing the effectiveness of using electronic marketing
in banks. This technique includes the analysis of various indicators, such as the number of Internet users,
activity on social networks and other metrics that allow you to evaluate the impact of electronic marketing on
the bank’s profit.
The article pays special attention to Islamic and commercial banks in Syria. By analyzing data from these
banks, the researcher seeks to determine how effectively email marketing is being used in the industry. The
study results provide valuable information for banking institutions, allowing them to better understand how to
optimize their email marketing strategies and improve their profitability.
Keywords
internet marketing, Islamic banks, commercial banks, profitability, exchange rate.
