UDC 338.36
DOI: 10.36871/ek.up.p.r.2024.07.02.021
Authors
Vladislav B. Sirotkin,
Yulia A. Martynova,
Saint-Petersburg State University of Aerospace
Instrumentation, St. Petersburg, Russia
Abstract
The features of digital transformation as a means of managing the growing complexity of the business environment are considered. The obstacles to the spread of innovations in business are indicated: equalizing collective ethics, excessive centralized control over entrepreneurship and high entry barriers for the penetration of innovations into the business environment.
Keywords
digitalization, innovation, artificial intelligence, resistance, stimulation.
