UDC 005.1
DOI: 10.36871/ek.up.p.r.2024.08.09.007

Authors

Sergey S. Serebrennikov,
Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia

Abstract

The article deals with the use of a marketing information system (MIS) in the operations of a company. The conceptual apparatus, functional purpose and main business processes of MIS are analyzed. The main tendencies of digitalization of business processes of marketing activity are revealed. The ways of development of MIS functionality and prospects of their practical use in the activity of modern companies are defined.

Keywords

marketing information system, business processes of marketing activity, digital marketing products.