UDC 336
DOI: 10.36871/ek.up.p.r.2024.11.04.011
Authors
Natalia E. Egorova,
Plekhanov Russian University of Economics
Abstract
The purpose of this article is to analyze and compare the main concepts of behavioral economics. The article presents the main concepts of the theory of behavioral economics, both historical and modern research in this area of economics. The relevance of the research topic is due to the fact that the factors of behavioral economics have a significant impact on decision-making by economic entities, increases the role of socially significant and cognitive-behavioral factors in the current economic conditions due to the continuous growth of their influence on the financial system of Russia and the world. The subject of the study in the article is the theoretical concept of behavioral finance. The author analyzed the main concepts of behavioral economics and built a comparative table of them in historical chronology. In the course of writing the article, such methods as analysis of existing concepts of behavioral economics, classification and comparison were used. In recent decades, a large number of studies have been conducted on the influence of behavioral factors on decision-making by financial market participants. In this regard, the article emphasizes the factors and consequences of the influence of behavioral concepts on financial market participants and on the financial market as a whole.
Keywords
behavioral finances, behavioral economics, prospect theory, disposition effect, investor behavior
